WordPress is an online, open source site creation instrument written in PHP. Web designers, free-lancers and at-home-tinkerers all love it which is the reason it is the most popular CMS in the World today. However, in the non-nerd talk, it’s likely the simplest and most effective blogging and site Content Management System (CMS) in presence today.
The Benefits of Using WordPress
1. The Programming is Free
How often have you been given something for free that is completely utilitarian and ready to use? With this free Content Management System (CMS), if you need to upscale your website a little more with premium topics or new modules, you will save a great deal over what you would have paid for a professionally made website.
Make your mark on the World Wide Web with WordPress
For those who are unaware, WordPress is a CMS or Content Management System that is a good alternative to a fully functioning website. As a website’s content grows, so do challenges on how to represent it to target readers. However with a content management system such as WordPress, you can manage as many pages as you need with the range of options it has to offer.
Attract search engines
Straight out of the box, the content management system comes ready to cater to search engines. Besides guiding them through pages, posts and categories, it can help them collect the information they need to propel your site to the top of search engine results.
Of course, that would not be possible without utilizing the in-built digital marketing tools the CMS comes with. This includes htaccess which can be used to create static URLs called pinging and permalinks to name a few. This is a configuration file that can be used to change a server’s settings for the directory it is based in. Permalinks are used by other bloggers who wish to connect with your blog and you can also use it to link a blog to an email. However, you should not change the URL of the posts if you want this to work. Since WordPress allows users to create permalinks with keywords search engines prefer, creating them will be worth your while.
Even though WordPress did not get much recognition when it first came out several years ago, it quickly blossomed into a critical online platform that has given the humble website a run for its money. The following are some of the main reasons it’s gaining rapid popularity with bloggers and especially in eCommerce.
Affordable and Easy to Use
If this is your first time starting a business, online or off, then money must be tight. However, since today’s consumers are typically dependent on online reviews and eCommerce websites, it’s always a good idea to take your brand online. But rather than hiring a web designer to maintain and create a website, you can just maintain a WordPress account and place all the information for your products and services there.
The blogging platform is very user friendly, so you can add more pages on your own as well, without downloading additional software. This way you can save money and use it to make your business more profitable. Of course, once it takes off, it would be a good idea to hire someone experienced in WordPress to manage your account for you.
Even if you consider yourself a WordPress guru, you will only go so far unless you install appropriate WordPress plug-ins to fulfill all of your needs. The following are some that are preferred by the CMS community, but whatever you do, don’t try and install all of them. Pick those that seem relevant if you don’t want your website to slow down.
W3 Total Cache
WorPress can be great if you have a lot of content to share, but it can get slow fast if it is not managed with plug-ins or is hit with loads of traffic every day. For instance, once your website hits 500 page views, you will need to start caching them. That way they won’t need to be re-generated each time. You can do that easily with W3 Total Cache. The plug-in is affectionately known as The Swiss Army knife of performance plug-ins since it can manage almost everything from delivery to miniaturization.
Choosing a content management system (CMS) that can fulfill all of your requirements can be a challenging endeavor. Without clear cut requirements, you might be tempted to download the first one that has the fanciest features! The following analysis will help you narrow down your choices to pick an appropriate one:
If you have a blog, the best thing to do is to maximize its readership through a CMS such as WordPress. Over the years, the portal has evolved into a state of the art blogging platform that can be used to create, edit and publish highly customizable content in real time.
If you have used WordPress even once then you know that in order to access your account all you have to do is log into your administrator dashboard using ‘your-site/wp-login.php. You can easily upload new content, modify old blogs or publish new, install plug-ins, themes etc. However, have you ever thought how you can maximize its potential?