Even though WordPress did not get much recognition when it first came out several years ago, it quickly blossomed into a critical online platform that has given the humble website a run for its money. The following are some of the main reasons it’s gaining rapid popularity with bloggers and especially in ecommerce.

Affordable and Easy to Use

If this is your first time starting a business, online or off, then money must be tight. However, since today’s consumers are typically dependent on online reviews and ecommerce websites, it’s always a good idea to take your brand online. However, rather than hiring a web designer to maintain and create a website, you can just maintain a WordPress account and place all the information for your products and services there.

The blogging platform is very user friendly, so you can add more pages on your own as well, without downloading additional software. This way you can save money and use it to make your business more profitable. Of course, once it takes off, it would be a good idea to hire someone experienced in WordPress to manage your account for you.

Time Management Capabilities

Even if you are a great writer, your blog will hold no water if it’s not updated on a regular basis. This won’t be a problem if you host it on WordPress though. All you have to do is add the content you want and just schedule the posts according to the time and dates you want them to be published.

For instance, you can create a 12 week course in a day, break it into pieces and set it to publish at set intervals throughout a month. This way you can keep your target readers engaged, increase traffic and open up more time for more important tasks.

Social Media Friendly

If your business does not have a presence on social media, then it does not exist. However, rather than  logging in each time you make new posts in your website, you can just integrate your blog posts with social media platforms such as Facebook, Twitter, LinkedIn etc. Your demographic will remain informed and you can also add multimedia such as videos and audio files to boost your rankings. Additionally, you can up the ante by installing special WordPress plug-ins (insert link to ‘WordPress plug-ins to get in 2015’ blog).

Creating a sustainable influence on the World Wide Web can be a challenge if you are a newbie in ecommerce and especially if you are tight on budget. However, WordPress can serve as a fitting promotional platform even after your business takes off.