Most digital marketing experts will agree that search engine optimisation is one of the most cost-effective and profitable ways to spend your law firm’s marketing budget. Things like Google AdWords and search engine marketing aren’t necessarily going to be very profitable for lawyers like they are for many other businesses, which means that they should be used with caution.
Building quality content is one of the cornerstones of an effective SEO strategy. Regular blog posts are a very good example of content which has the potential to boost your website’s search engine rankings, especially if they are well written and accurate. In this article you will discover why you should write blog posts, how they can benefit your firm and what sort of things you should include in all your posts.
Why should I be writing regular posts for my firms website?
To put it simply, blog posts are a great way to add more written content to your website. High quality written content is one of the main ranking factors that search engine bots look at when they are ranking your website, and it’s something that you need to focus on.
Regular blog posts will help increase the number of keywords that you’re ranking for, will help portray your website as an authority figure in the world of law and will help encourage more people to visit your website more regularly.