Every now and again it pays to give your house a good old clean out, and the very same applies to your website. It may well be functioning well and converting at a reasonable rate too, but no business can stand still, and just as you would seek to refine your business offline, your online presence also needs some reconditioning from time to time.
Some of the ways to improve your website involve updating the actual website design – how it looks, and others in the way in which it operates. Both of these are equally important, as you want a website that looks great, but which also works perfectly too.
Give It a Fresh Appearance
The most obvious way to give your website a new lease of life is to give it a makeover, or a new appearance. Depending on how far you want to go with this, it could mean simply making changes to the colour scheme of the theme that you are using. For further reading, how often should you update web design?
Alternatively, you could go for a complete website redesign, which might tie in with a relaunch of your company’s branding, for example.
The more comprehensive you want the changes to be, the more sensible it will be to employ a web design agency as they can ensure your changes get made correctly, and that the functioning of your website is not compromised.
Responsive websites. What are they? Do I already have one? Do I need one? Trying to build a solid online presence can be very difficult if you don’t have a technical background. Lawyers and firms trying to get an edge on their competitors ask themselves questions like this daily, let’s try to answer a few of them with the help of legal advice from Culshaw Miller.
As lawyers, your website is the most critical component of your online presence. If it isn’t well designed, your image can be harmed. After all, people won’t want to work with a company that can’t put a bit of time and effort into building an attractive website.
This Is One Of The Reasons Why Responsive Design Is Essential
Mobile devices dominate the modern world. The percentage of internet searches on mobile devices recently rose above the rate of searches performed on computers and laptops. This alone should be enough to make you see how important a responsive, mobile-optimised website is.
If your firm’s website doesn’t look good on a person’s device (be it a phone, a tablet or a computer), they won’t hang around to see what you’ve got to offer. You need to make sure that your site is attractive on all devices. Responsive design lets you do this.
How Does Responsive Design Work?
Simply put, a responsive website is built to adapt to different device sizes. Other elements will be positioned and sized according to the type of device and the screen size, ensuring they always appear attractive and easy to read.