If you are new to building websites you may not realise you don’t have to go with the Content Management System (CMS) your hosting company promotes. In fact, many offer the option of installing others, often free, CMS that is easier to use and needs much less of a learning curve than others. For instance, you can usually install WordPress, which is one of the simplest and easiest to use.
You might want to have your digital agency set it up for you so you don’t have to worry whether it is done correctly in the first instance. But then you would want the convenience of being able to make simple changes or additions yourself, rather than having to contact them to do it – and have to pay extra each time.
If you have had anything much to do with websites, you’ll know that it is possible to create something as simple as a blog with no knowledge of HTML. But when it comes to a business website or an online store, it’s not quite as simple. A website designer is the best one to create such a website, but you’ll still need to be able to change things or add more product in the days and years to come.
Rather than depending on the web designer to make small changes, it is far better to use a content management system (CMS) that you can understand; one that does not require any steep learning curve or knowledge of HTML. This is possible by using certain software that has been offered up by the many creators for free. It allows anyone to get into the ‘back-end’ of their website, through an admin link, where they can easily remove outdated content and add new, be that images or text.
It is an exciting time to set up your very own ecommerce store. Few people have the time or expertise to do this on their own, so don’t be afraid to bring in expert help. While it will cost you, it will save time and a steep learning curve. Besides that, professional help will ensure your new online business store looks professional and works properly.
When dealing with the public on a commercial basis there are several things to put in place on your website to protect you and to help gain trust so your visitors will become customers. It’s important to be transparent and part of this is to have all your policies clearly explained and in a place where they can be found easily.
WordPress is an online, open source site creation instrument written in PHP. Web designers, free-lancers and at-home-tinkerers all love it which is the reason it is the most popular CMS in the World today. However, in the non-nerd talk, it’s likely the simplest and most effective blogging and site Content Management System (CMS) in presence today.
The Benefits of Using WordPress
1. The Programming is Free
How often have you been given something for free that is completely utilitarian and ready to use? With this free Content Management System (CMS), if you need to upscale your website a little more with premium topics or new modules, you will save a great deal over what you would have paid for a professionally made website.
The reason Joomla CMS is trusted by literally millions of websites online, is because it is one of the very few that can be used to create, edit, publish and manage content. This is why it is considered a good alternative to employing a fulltime website design professional. The following are some of the main reasons it is so trusted:
Even if you are a whiz at using ExpressionEngine, you can benefit from it a lot more if you download a few add-ons for it. Add-ons can be designed specifically to facilitate the content creation process, help with the website SEO and internet marketing strategies – or some other functions for those using this CMS.
Here are some of the best ones that are a hit with seasoned developers and newbies alike:
As the name implies, this add-on is a field type that can aid you in making matrices for your content. As an administrator you can use this to add several rows for similar content to streamline content management and without duplicating fields or using difficult templates. Some of the things you can do with it is rotating a hero section on a homepage or a personalized field that requires an image, title, URL and link text. You can also allow other admin to make hero messages as per requirement and allot minimum and maximum figures.
Make your mark on the World Wide Web with WordPress
For those who are unaware, WordPress is a CMS or Content Management System that is a good alternative to a fully functioning website. As a website’s content grows, so do challenges on how to represent it to target readers. However with a content management system such as WordPress, you can manage as many pages as you need with the range of options it has to offer.
Attract search engines
Straight out of the box, the content management system comes ready to cater to search engines. Besides guiding them through pages, posts and categories, it can help them collect the information they need to propel your site to the top of search engine results.
Of course, that would not be possible without utilizing the in-built digital marketing tools the CMS comes with. This includes htaccess which can be used to create static URLs called pinging and permalinks to name a few. This is a configuration file that can be used to change a server’s settings for the directory it is based in. Permalinks are used by other bloggers who wish to connect with your blog and you can also use it to link a blog to an email. However, you should not change the URL of the posts if you want this to work. Since WordPress allows users to create permalinks with keywords search engines prefer, creating them will be worth your while.
Even though WordPress did not get much recognition when it first came out several years ago, it quickly blossomed into a critical online platform that has given the humble website a run for its money. The following are some of the main reasons it’s gaining rapid popularity with bloggers and especially in eCommerce.
Affordable and Easy to Use
If this is your first time starting a business, online or off, then money must be tight. However, since today’s consumers are typically dependent on online reviews and eCommerce websites, it’s always a good idea to take your brand online. But rather than hiring a web designer to maintain and create a website, you can just maintain a WordPress account and place all the information for your products and services there.
The blogging platform is very user friendly, so you can add more pages on your own as well, without downloading additional software. This way you can save money and use it to make your business more profitable. Of course, once it takes off, it would be a good idea to hire someone experienced in WordPress to manage your account for you.
Even if you consider yourself a WordPress guru, you will only go so far unless you install appropriate WordPress plug-ins to fulfill all of your needs. The following are some that are preferred by the CMS community, but whatever you do, don’t try and install all of them. Pick those that seem relevant if you don’t want your website to slow down.
W3 Total Cache
WorPress can be great if you have a lot of content to share, but it can get slow fast if it is not managed with plug-ins or is hit with loads of traffic every day. For instance, once your website hits 500 page views, you will need to start caching them. That way they won’t need to be re-generated each time. You can do that easily with W3 Total Cache. The plug-in is affectionately known as The Swiss Army knife of performance plug-ins since it can manage almost everything from delivery to miniaturization.
If you are new to Joomla, then you need to know the difference between modules and plug-ins. These may seem similar to the untrained eye, but they are as different as night and day. Let’s take a look at each in detail.
What are Modules?
Modules are basically flexible extensions in Joomla that are used to render pages. Also known as boxes, these are arranged around the components of each page such as the log-in module. Each one is assigned to a menu item so you can use them to hide a module according to the page you are currently on and some are assigned specific components. For instance a ‘latest news’ module will be linked to com_content and will also sport links to the latest content pieces. On the other hand, you do not have to link modules to components or anything for that matter. They can be used as static HTML or text.