Influencer Marketing: Choosing the Right Partners for Your Brand
Hey there, marketing mavens and brand builders! Ready to dive into the world of influencer marketing? Grab your favorite snack, because we’re about to embark on a journey that’ll transform your approach to partnering with influencers and skyrocket your brand’s reach.
Before we jump in, let me share a quick story. Last year, I worked with a small skincare brand – let’s call it GlowUp. The founder, Jessica, was hesitant about influencer marketing. “Isn’t that just for big brands with deep pockets?” she asked. Fast forward six months, and a carefully chosen group of micro-influencers had helped GlowUp increase their sales by 200%. How’d we do it? Well, that’s exactly what we’re going to explore today.
- Understanding Influencer Marketing: More Than Just Celebs and Millions of Followers
First things first, let’s break down what influencer marketing really is. At its core, influencer marketing is a form of social media marketing involving endorsements and product mentions from individuals who have a dedicated social following and are viewed as experts within their niche.
But here’s the kicker – it’s not just about getting Kim Kardashian to post about your product (unless you’ve got a few million dollars lying around). Influencer marketing can be incredibly effective with smaller, more niche influencers too.
The influencer marketing industry is set to reach $15 billion by 2022. That’s a lot of sponsored posts! But why is it so popular? Well, 49% of consumers depend on influencer recommendations for their purchase decisions. That’s right – nearly half of consumers are looking to influencers to help them decide what to buy.
- Types of Influencers: Finding Your Perfect Match
Not all influencers are created equal. Understanding the different types can help you choose the right partners for your brand. Here’s a quick breakdown:
- Mega-influencers: 1M+ followers. Think celebrities and social media stars.
- Macro-influencers: 100K-1M followers. Often industry experts or public figures.
- Micro-influencers: 1K-100K followers. Niche experts with highly engaged audiences.
- Nano-influencers: Less than 1K followers. Regular people with influence in their community.
For GlowUp, we focused on micro-influencers in the beauty and wellness space. These influencers had between 10K-50K followers, but their engagement rates were through the roof. Their audiences trusted their opinions and were genuinely interested in skincare.
Why WordPress Is Perfect For Small Business Websites
According to Web Design Perth, if you have decided to undertake the web design of your site in-house, either by yourself or one of your team, then you need to seriously consider the benefits of using WordPress. By this, we mean installing WordPress (available from wordpress.org) on your domain and building your site there, and not going to wordpress.com. You can build a site at wordpress.com, but it effectively remains their property, which is not recommended, especially if you are building a business website.
With WordPress (WP) installed on your domain, and ideas in your head about your WordPress front page design, here are the many advantages of using it to build your website.
#1 Easy to Use and Update
One of WP’s greatest assets is how easy it is to both use and update. Often this is achieved by simply clicking a link in the WP back office. You don’t need to have any special skills or knowledge of HTML coding to create and build a great looking site. The back office that you’ll use for WP is very easy to understand with the use of menus and sub-menus for the various functions that you can operate within your WP site.
#2 Great Looking Themes
Whatever niche or industry sector your business is in, there will be themes available that can give your website the look and feel you want. Some of the better ones may cost, but generally, this is not going to be any more than $100 which is a small price to pay for a stunning looking website.
#3 Plugins For Added Functionality
The number of plugins which you can use with your WP website is vast. They enhance your site for visitors and for you and your team in relation to both building and maintaining the site. Some the functions that plugins can add include SEO, security, design, email marketing, multimedia players, visitor interaction, and payment processing to name a few.
Why WordPress is Better than a Website
Even though WordPress did not get much recognition when it first came out several years ago, it quickly blossomed into a critical online platform that has given the humble website a run for its money. The following are some of the main reasons it’s gaining rapid popularity with bloggers and especially in eCommerce.
Affordable and Easy to Use
If this is your first time starting a business, online or off, then money must be tight. However, since today’s consumers are typically dependent on online reviews and eCommerce websites, it’s always a good idea to take your brand online. But rather than hiring a web designer to maintain and create a website, you can just maintain a WordPress account and place all the information for your products and services there.
For successful blogging your blogging platform is very user friendly, so you can add more pages on your own as well, without downloading additional software. This way you can save money and use it to make your business more profitable. Of course, once it takes off, it would be a good idea to hire someone experienced in WordPress to manage your account for you.
Time Management Capabilities
Even if you are a great writer, your blog will hold no water if it’s not updated on a regular basis. This won’t be a problem if you host it on WordPress though. All you have to do is add the content you want and just schedule the posts according to the time and dates you want them to be published.
7 Tips For Getting The Most Out Of Online Marketing For Your Firm
Online marketing is arguably the most important marketing stream for modern law firms. However, it can be hard to get right. Some forms of online marketing, such as Google AdWords, can drain your marketing budget at a rapid rate, which means that you need to be careful how you do things.
Fortunately, there are plenty of affordable digital marketing strategies that lawyers and law firms can benefit from. To get the most out of these, you need to fine tune your own online marketing strategy, changing the way you do things so that you’re getting the best return on investment possible. Consider the following tips to help you along the way:
- Make sure you focus on SEO
SEO is probably the most effective form of digital marketing for law firms. Although it may seem expensive at first, it’s important to realise that your SEO efforts will net long term results. Things like content creation, guest posting and link building will continue to drive traffic to your website for years, which means that they’re definitely worth doing.
- Be careful of search engine marketing
Search engine marketing – including AdWords marketing – is relatively ineffective for law firms. Most law-related keywords are worth a lot of money, which means that you will be paying a small fortune per click. This can quickly drain your marketing budget without netting a lot of results, especially if you’re not careful.
- Blog regularly
Blogging regularly will show potential clients that you’re familiar with a range of law related topics, that you’re not too busy to spend time on important things and that you’re an authority figure in your field.
- Make sure you use strong calls to action
If you do end up using search engine or social media marketing, then you need to think very carefully about the structure of your ads. Make sure that you use strong calls to action to encourage people to contact you.
5 Reasons Why Drug Addiction Is More Common Amongst Well-Paid Professionals Than You Might Expect
If surveyed people about who they imagine a typical person entering a drug rehab might be, it is almost certain that a majority would describe someone who has come from a broken home, perhaps an abusive childhood or whose life has been one mired in poverty. That classic model of a typical drug addict probably comes from media depictions of drug use and abuse.
Whilst it cannot be denied that some people who have not had the most idyllic of lives do turn to drugs, it must also be pointed out, that many well-paid professionals have also fallen under the spell of drugs and require drug rehab services.
Although they do not account for the majority of drug users, and some surveys put the percentage of those who could be classified as ‘professionals’ who admit to using illegal drugs regularly is around 10%. That might not seem a huge number, but it accounts for over 250,000 individuals who have a drug problem in Australia.
One myth to dismiss immediately is that the main reason professionals with high incomes are regular drug takers is because they can afford it. Ask anyone who helps those addicted to drugs and they will tell you that, for their patients, the amount of money they have is not what drives their drug use, it is their addiction. Actually, those with little or no income are usually able to fund their habit whenever they need to, albeit some may turn to crime to do so.
How to get recognized on the Web using WordPress
Make your mark on the World Wide Web with WordPress
For those who are unaware, WordPress is a CMS or Content Management System that is a good alternative to a fully functioning website. As a website’s content grows, so do challenges on how to represent it to target readers. However with a content management system such as WordPress, you can manage as many pages as you need with the range of options it has to offer.
Attract search engines
Straight out of the box, the content management system comes ready to cater to search engines. Besides guiding them through pages, posts and categories, it can help them collect the information they need to propel your site to the top of search engine results.
Of course, that would not be possible without utilizing the in-built digital marketing tools the CMS comes with. This includes htaccess which can be used to create static URLs called pinging and permalinks to name a few. This is a configuration file that can be used to change a server’s settings for the directory it is based in. Permalinks are used by other bloggers who wish to connect with your blog and you can also use it to link a blog to an email. However, you should not change the URL of the posts if you want this to work. Since WordPress allows users to create permalinks with keywords search engines prefer, creating them will be worth your while. Read more about WordPress SSL
5 Questions You Must Answer If You Wish To Sell Your Wills Lawyer Business
If you own a wills lawyer business, there may come a time when the possibility of selling that business occurs. There are countless reasons why that might happen with some of the more obvious ones being you plan to retire or that you want the liquidity in order to invest in another venture. Regardless of your reasons for selling, before you make any final decision there are some essential questions that you must answer.
In truth, how you answer these questions may or may not have any bearing on your decision to sell, and it might also sway you with regards to who you sell to. We would also add that you should also seek the assistance of a commercial lawyer to ensure that you are fully and legally protected throughout any transaction to sell your business.
Question #1: Are Selling Parts, Or All Of Your Business?
This will be influenced by how big and diverse your wills lawyer business is. If it is relatively small and you focus on a narrow range of services then it is likely you will be selling your business in its entirety. However, for larger legal firms where you have multiple services, you may retain some and sell the others. Whichever it is you must decide on this first, before placing any kind of value on them and then putting those elements of your business up for sale.
4 SEO Blunders That Will Kill Your Holiday Villa Marketing Business’s Google Rankings
If you want to drive more traffic to your holiday villa marketing business’s website, you certainly are not lacking in strategies that could help you achieve that objective. However, some of these will only work for a short period, so if you are looking for a longer-term option then the online business experts at www.northland.com.au would advise you to implement an SEO campaign.
The reason we say SEO is a long term solution is that it is not an overnight fix, and many of the actions that you might include in an effective SEO campaign can take weeks or even moths to achieve results. However, this gives you two advantages. The first is that due to the commitment and patience needed, many of your competitors will turn their backs on SEO, leaving the field open to you.
The second reason why your patience will pay off, is that once your website starts achieving high rankings, including at the very top of page one, it is likely to remain there provided you do not undo all the good work that has already taken place. Google appreciates high quality websites which are optimised for those who visit them, and much of that optimisation positively impacts on where it ranks those websites.
5 Steps To Evaluate Your Financial Health
Almost everyone has some kind of idea as to how healthy their finances are in general, but in reality, very few would be able to definitely give a detailed evaluation. This where professional financial planning is often required. especially when someone is about to make an important decision relating to their finances such as take out a mortgage.
Be honest with yourself and answer whether you can be 100% certain as to your financial health as it currently exists. If the answer is no, the reason might not be that you do not care, but simply you are unsure where to start or and how to proceed with a personal financial health check.
It is not as difficult as you might imagine, and you certainly do not need to be a qualified accountant. The caveat to that is if you have a major financial decision looming you should seek the advice of financial planning experts at www.andep.com.au. In the meantime, you can at least give yourself a clearer evaluation of your finances by following the 5 steps that follow.
Step #1: Calculate Your Monthly/Annual Net Worth
In order to make any kind of financial decision properly you need to know exactly how much disposable income you have available to you, by calculating your monthly new worth. This can also be done on an annual basis, although monthly is more useful with regards to calculating what you can afford to pay out on a monthly basis. Simply deduct your total outgoings from your total income and do this as a joint figure if you have a spouse or partner.
A 10-Point Plan For Relocating Your Office
Whether a company is large or small, the decision to move to a new set of offices or new business premises is not one that should be taken on a whim. Whilst any such move has more chance of success if is planned and carried out by professional removalists, there are many other elements to such a move.
For each individual, the decision process and the specifics relating to their relocation may differ somewhat, but in all instances, there are a number of core steps that apply when considering moving a business. There are many ways you can ensure that you cover all of them, but our favourite is to use our 10-point plan.
#1 Determine The Motives For The Relocation, And Whether They Are The Right Ones: No business should move just for the sake of it, so ensure that any move is part of a long-term strategic plan for your business and that the motivation for the move ties in with its expansion.
#2: Choose The Ideal New Location: Your first thought should be to confer with management and even staff with regard to location ideas. Ultimately the choice of location should not only make logistical sense but compliment and support the goals of the business.
#3: Assess Your Costs And Available Budget: Once you have determined what locations are suitable, your final choice may be shaped by your available budget. This will apply not just in the long-term with regard to rent, but also the costs of actually implementing the relocation, such as removalist fees, packing materials, and any loss of revenue during the move.